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        <title>Website Optimization: Compression Is Key</title>
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        <description>It&apos;s common for individuals to not understand that every single time they go to a new web site they are actually performing a download. There are many people who say they don&apos;t download but rest assured that is not true. The biggest problem with this is that because it is a download you have to be extra careful about the content you load your website up with, and make sure that you employ website optimization techniques. 

In order to stay at the top of the rankings and keep people coming back y</description>
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