The growth of social media sites and alternative online platforms, such as mobile sites and smart phones, has created a new way in which people access information online. Instead of using search engines as a place to start searching for information on the net, people are now using them more as a place to reference information that they have gained awareness to from their social media platforms. In other words: social media a persons online close network of friends, colleagues, associates, role models and family. These form the persons daily circle of influence, the option makers and influencers in a persons information chain which inturn influences their buying decisions. Therefore, social media is a very effective place to engrain a brand into a peoples minds and life, if used appropriately.