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Are You Using The Ultimate Small Business Power Tool?
In an economy already squeezing small businesses one underutilized tool is an advertising and branding equalizer. Twitter is the fair playing field where even the smallest entrepreneur can compete with the corporate giants. Everyone starts on Twitter with zero followers, zero tweets and generic background to build from. This Free tool can promote your product or service to the almost twenty-five million daily visitors.
The Twitter business directory twibs is a great place to start to measure your competition and learn from their failure or success in garnering followers. You can search the alphabetically either or business index by keywords to find significant information. View Twitter bios and their following statistics then go to their profile page to see what is working or not working for those in your field of business. From mashable with 719,994 followers to @ZacharysPizza with 239 followers a wide range of celebrity brands and businesses can be found in the index.
After you have completed your research there are several basic rules you will want to follow when getting started. Do not begin by tweeting a hard sales pitch 42% of Twitterers polled said it was the main reason to unfollow. If you are unsure how to get started review other businesses for ideas for a tweet stream that will work for you. Next have a custom background designed to display your business logo and carry your branding in to a social media forum. Your Template can contain both text and images so consider adding your URL, email and product images.
Insure your first are tweets conversational with video links, news links, humor or famous quotes. If you sell travel packages provide links to hotel reviews or links to growing tips if you sell plants. By following twitterers that follow your competition they will already have an interest in products or services you are marketing. Start slowly inserting sales tweets into your daily conversation and monitor changes in your following totals then adjust your Tweets to encourage follower grow.
Begin researching your competition, brand your background, Tweet and interact with your following. Create tweets with information that will encourage your following to check your postings daily. Give your followers coupons, discounts, promotion alerts and links to items. Your impact on Twitter will be directly proportional to the time you invest on building and keeping your following interested.
Article Source: PageRank-Tools.com
About the Author:
Lee Hiller is an expert writer and Internet designer she can be contacted via her Twitter ID thehillers
Author: LeeHiller
Total views: 249
Word Count: 410
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twitter branding,
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Tags: twitter branding, twitter marketing, twitter background, twitter template, twitter, twibs
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