How To Write The Best Headline To Sell Your Product Or Service Online

When it comes to selling a product, nothing is more important than the quality of the product itself. If you have a good product, pitching it and attracting word-of-mouth advertising will be easy. Customers will recognize that it has intrinsic value as a product; and they will purchase it and spread the word to their friends.

However, when it comes to selling that same product, the next most important thing is the quality of your sales pitch. Even if your product is excellent, you won't get a lot of word-of-mouth advertising unless at least a few brave souls are willing to purchase the product initially to kick things off. And the only way that will happen is if you persuade them to. And that's where copywriting comes in.

Speak to Your Audience

If you ever hire a top-notch copywriter (i.e. the ones who charge hundreds or even thousands of dollars per page), one of the first things they'll ask you to do is to procure some market research about your segmentand#8212;or to help them to conduct that research.

The purpose of this research is simple. In order to write good copy, a copywriter needs to speak directly to her readersand#8212;not to "readers in general." This means you must know something about your prospective buyers: their ages, their tastes and preferences, and their nationalities, for instance.

You will want to know where they come from, what they want, andand#8212;most importantlyand#8212;why your product would be a good solution to a problem or problems they have. Without having this information, your chances of writing compelling copy are poor.

With this in mind, think hard before you start hammering out your first headline. Think about your target group, their desires, and the particular problem that your product solves. Make sure you address it succinctly and clearly in your headline.

Use Psychological Trigger Words

When it comes to writing a winning headline, few things are more important than psychological triggers. These are words that evoke a positive psychological response in your readers, independently of whatever is said about your product.

As an example, "free" is a psychological trigger word. So, if you're planning to give a product or service for free, include the actual word in your headline. It will catch visitors' eyes and lure them to read further.

Another powerful trigger word is "tested." For instance, you might say something like "This book contains dozens of tested and proven strategies that I have used for years." This will convey to the reader that your product isn't just any product; it is one that has been evaluatedand#8212;testedand#8212;by many trials over time.

Other powerful triggers include words like pioneering, surefire, crammed, soar, growth, explosive, secret, scientific, research, breakthrough, truth, unlimited, and special.

So, next time to you write a headlineand#8212;or even fill in a headline templateand#8212;remember to employ some of these psychological trigger words, so you can be sure to draw the greatest possible emotional response from your readers.

Read News Headlines for Inspiration

At first, you might not see a clear analogy between salesletter headlines and news headlines, but in fact, it is there. Many of the greatest copywriters use elements of news headlines in their copy; and sometimes even write headlines as if they were news headlines.

To get a better idea of how this works, go to or, where you can find hundreds of different news headlines each day. What you'll find is that the "newsworthy" portion of the story is always captured in the headline.

Why is this important? And how does it reflect on your own efforts? It suggests that if you want your headlines to have a newsworthy appeal, then you should craft them in the same way.

For instance, instead of citing a good feature of your product in the headline, cite the thing that is most different. For instance, if a blogger were to announce that your product was finally released, they might say something like "Internet marketer revolutionizes the net with product that optimizes a site for search engine traffic in ways never seen previously."

In general, focus on the most important benefitand#8212;the one that is newsworthy.

Use a Good Headline Formula

It might sound formulaic and trite, but it works. Start your headline with something like "Who Else Wants to Make $700 in the next 3 days?" or "Who Else Wants to Learn the Secrets of a Reclusive Millionaire?" or "Who Else Wants to Become Wealthy Beyond Your Wildest Dreams?" All of these different approaches will work; and they will work because you started with "Who Else Wants toand#8230;"

Alternatively, consider starting with something like "What Everyone Should Know Aboutand#8230;" This will draw readers in by playing upon their lack of knowledge about what you are going to say. They will think "Well, I don't know that secret, so maybe I should read on."

When it comes to headline formulas, you have a lot of options. Pick a good one and put it to use.

Add Your Picture

About the Author

Article Written By: Brian SD Scott

Rating: Not yet rated


No comments posted.

Add Comment

You do not have permission to comment. If you log in, you may be able to comment.

You Can Link Directly to "How To Write The Best Headline To Sell Your Product Or Service Online" by using the url:

This Article Has Been Published on Sun, 19 Dec 2010 and Read 1094 Times

Related information on Online Marketing Tools

Five ways to Boost your Online ad Campaign
Some Easy Approaches To Get Your Very Own Inventive Writing Energy Moving
What does marketing mean
Giving Your Products Away for Free to Make A Profit
We Market Your Site So You Don't Have To
Automate YouTube Marketing With a Software
Free Products For All - Is What That Free Thing Is All About
How to Develop a Successful Marketing Strategy
Cool gifts add that that extra oomph to any occasion or event
The Benefits of Google's Youtube for Sharing and Internet Marketing
The Benefits of Using Google Translator with Adsense
How To Use Facebook for Advertising Campaigns
5 Important Qualities an Affiliate Marketer Must Have To Be Successful
7 Safe Methods To Generate Traffic For Your Website
How To Optimize Your SEO Website Content
How To Use Meta-Tags In Your HTML To Increase Traffic
Get Your MLM Links Posted in a MLM Directory - Tips for MLM Link Exchanges
Maximum Effect Banner Advertising Methods
The 1 2 3 Of Online Marketing
The 4 Step Process To Succeeding Online Today
Get The Marketing Resouces Ready On Time
The 7 Figure Networker Steps To Succeeding Online
Good Press: Promoting Your Blog
How To Convert And Upload A Video To Your Website
How To Create And Edit Your Own Personal Or Business Video


Useful Resources


Total Category: 0

There are 5 users online.