Total Category: 0
There are 7 users online.
Tweets by @Blooobs
You can make significant returns on your investment with banner advertising because it is one of the few methods that doesn't need to be proven. This is to say that many businesses, both big and small, are using banner advertising and it is quite effective for them. These banner ads, when placed on the right websites in the correct manner, the kind of response you can receive from them is huge. You won't achieve these results right away, though, because you must first learn about all the aspects of managing a successful ad campaign based on banners. Given below are 3 simple banner advertising tips to help you make your campaigns more profitable.Avoid making your banner ad image or graphic heavy because it can affect load times. If your ads don't load the way they should then it will obviously affect your click-through rate and you won't get the kind of response you should. As long as your graphics are not offensive to your market, the thing that makes it happen is the text or copy you put on your banners. You're not putting up your ad to impress people with your designing skills, but to get traffic. If you're dead set on using Flash in your banners, then we do suggest you test against a non-Flash banner.
Never make your banner heavy due to a lot of Flash. Also remember that people go to sites to read content, quite frequently that is the case, so why would you want to irritate them while they are trying to read? The more different your banners are from the sea of banners out there, the better. There are plenty of banners that are designed in the same vein, but the problem is that they are lost among the piles of other banners. When posting your banners on sites, you want them to be seen. The more interactive your banners are, the more engaged people will be and the more success you will find. These ads can be quite lightweight but just as interesting as well. When doing this you will find that your banners generate a better click through rate.The written text on your banners, the copy, must be able to move people to take action - click on your banner. You should always test your banners by rotating, and you can try offering different benefits and testing them.No matter what you do, always rotate your banners and test them so you can optimize them for maximum conversion rates. The more intense the desire you can make the reader feel, then the better your conversions will be. It doesn't take much to create good content for your banner ads because you don't have to write a lot. It's also critical to keep the graphics to a reasonable level of noise - don't make them too loud, but it does depend on your market. You can often get a good idea about graphics from your market plus your product or service. Besides that, your ad needs to go with the whole aim of your campaign. These are the kinds of important considerations you need to pay attention to. Banners have a shelf life on any site, so that is why you need to make more than one; and you just rotate them around. Gaining additional knowledge of banner advertising is the surest path to success. We do suggest that you don't hurry, and just be patient while you learn how to do this incredible form of advertising. The smart approach with this is to reinvest in more advertising once you do start making money.
This Article Has Been Published on Sat, 5 Mar 2011 and Read 5724 Times