Authority Sites On The Rise
As Web 2.0 becomes less of simply a jargon and more of a fact, the kinds of sites webmasters need to make public will increasingly become more significant. Put simply, mini-sites are slowly dying and cookie-cutter article sites are on the way out too. Web surfers will become more value-focused and web corporations will become bigger.
Over the following few years expect bigger conglomerates to be getting profitable websites in their selected markets. Expect smaller sites to either be purchased or driven into bankruptcy. My goal isn't to frighten you, but this end result is inescapable. Giant businesses have always taken 2 approaches to their desired markets. They either buy their competitors or they push them into Chapter 11. You would like to be prepared when this trend starts on the Internet. Being a webmaster and online marketer, you should be preparing for one of two eventualities.
To seat yourself for a buyout to a bigger company or to become the bigger company that dominates your selected market. Whichever route you select is completely up to you, but I might suggest that it might be in your own interest to start concentrating on authority sites. You may either commence building them or turning your present sites into them. Whatever your approach might be I guarantee you it'll help you sleep more deeply at night. What's The Definition Of An Authority Site? A reasonably comprehensible authority site definition was put forward by Jason Dowdell of Worldwide Promoter. Jason outlined it this way : andquot;Authority sites are sites that have been associated with and referenced on other web sites covering the same subject matter and they also will have hundreds if not thousands of pages covering that material and almost each aspect of it.andquot; That definition is one man's opinion, even though a good one, but let us go without delay to the source. Many SEO and search engine selling professionals believe Google has derived their first algorithm from a document titled, andquot;Hilltop : A Search Engine based on Expert Documentsandquot;.
The PageRank formula as we think we know it today came from this paper, and the writers, Bharat and Mihaila, outline an authority site in the text below : andquot;We believe a page is an authority on the question subject if and only if some of the finest professionals on the question topic point to it. Naturally in practice some expert pages could be gurus on a broader or related subject. If this is so only a subset of the hyperlinks on the expert page could be relevant.andquot;
In such cases the links being considered have to be carefully chosen to ensure that their qualifying text matches the query. By combining relevant out-links from many experts on the query topic we can find the pages that are most highly regarded by the community of pages related to the query topic. This is the basis of the high relevance that our algorithm delivers.andquot;
What we have reprinted above is the foundation of the PageRank system and the determination for deciding which sites will be authorities. I highly recommend you read and re-read the full document until you understand every aspect of it.
What Are the Components Of An Authority Site?
Allow me to present you with a diagram that dissects your typical authority site. As you can tell from the diagram, a considerable number of components and systems must be in place for the authority site to function profitably and reap the benefits of the andquot;Authority Site Formulaandquot;.
The Authority Site Formula = Visitor Optimization (VO) + Content Optimization (CO) * Creative Marketing (CM)
A simple question must be asked. What do 99.9% of authority sites provide? In a sentence, an incredible amount of original content and a superb visitor experience. The search engines want you to succeed and they want you to make money, but you have to play by their rules. In the future, focus your efforts on visitor optimization and content optimization instead of search engine optimization.
What Is The Anatomy Of An Authority Site?
About com is the definition and was the original authority site. Their site has a generic domain name and hundreds of subdomains on different topics.
Your authority site should take the same approach, but not on such a general level. If you launch an authority site, it should be geared towards a well-defined and large market. After you launch the site and generate some traffic, you should create subdomains that cover specific areas inside that larger market.
For example, Diabetic-Resources Com is not an active site; but if it were, then a typical authority site setup would be something like:
supplies.diabetic-resources comandnbsp; - diet.diabetic-resources com - insurance.diabetic-resources com - symptoms.diabetic-resources com
Using this approach, you are able to target your general market while generating more targeted traffic pertaining to related sub-markets.
As a rule of thumb, the index pages on your domains and subdomains should be more focused on content, but the article and commentary pages should be more focused on advertising. Just do not ever lose sight of the most important aspect of your site, which is visitor experience otherwise known as visitor optimization.
What Does It Take To Create An Authority Site?
You want to create a site that generates thousands of visitors a day mainly through the major search engines, and would ultimately be the one-stop source for information in that particular market.
Your site must employ 3 traits to become an authority site. Let's discuss all 3 necessary aspects:
Dynamic: You should have as many RSS feeds as you can muster to incorporate throughout your site. Your visitors need to be able to receive RSS feeds for any keyword, category or archive as well as create their own. One feed is no longer enough to satisfy your visitors.
Interactive: You should be engaging the minds of your visitors at all times using surveys, commenting and feedback. Make these features easy for your visitors and your site will grow exponentially. Why? Because they feel like you actually care about them. Interaction is a powerful tool and creates a sense of community on your site.
Consistent : you need to post to your blog often and you should usually provide quality and original content. That does not imply you must produce 800-word articles three times per week.
Your goal should be to become a stories master. You must be an andquot;authorityandquot; on the news going down in your niche. If you follow the steps and rules mentioned above, then you'll be on your way to being the owner of an authority site.
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This Article Has Been Published on Thu, 14 May 2009 and Read 7060 Times
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