Main Menu
Home
Login
Register
Latest Articles
Submit Articles

What is PageRank Checker?
Page Rank Checker is a free tool to check Google™ page ranking of any web site pages. You can display your site's PageRank™ value on all your web pages.

PageRank Checker
Use our free Tool to check your Pagerank.
PageRank Checker

Add PageRank Icon
Add the Page Rank Checker Icon to your web site that can display the Page Rank value on any of your pages.
PageRank Icon

Add PageRank Checking tool.
Give your visitors the way to check the ranking of any pages of their website.
PageRank Checking Tool

Site Stats
Total Category: 11
Total articles: 196
Total authors: 2012
6 users online.

Categories

Business Online (1)

Make Money PR Tools (1)

Online Marketing Tools (9)

Website Optimization (4)

Useful Resources
ArticleMsDesign.com
Viaggiare-Informati.net
Free Travel Guides
Shareware Download
Website Design
Cheap Web Hosting
Free Classified
2 Submit Article

Authority Sites On The Rise

As Web 2.0 becomes less of simply a jargon and more of a fact, the kinds of sites webmasters need to make public will increasingly become more significant. Put simply, mini-sites are slowly dying and cookie-cutter article sites are on the way out too. Web surfers will become more value-focused and web corporations will become bigger.

Over the following few years expect bigger conglomerates to be getting profitable websites in their selected markets. Expect smaller sites to either be purchased or driven into bankruptcy. My goal isn't to frighten you, but this end result is inescapable. Giant businesses have always taken 2 approaches to their desired markets. They either buy their competitors or they push them into Chapter 11. You would like to be prepared when this trend starts on the Internet. Being a webmaster and online marketer, you should be preparing for one of two eventualities.

To seat yourself for a buyout to a bigger company or to become the bigger company that dominates your selected market. Whichever route you select is completely up to you, but I might suggest that it might be in your own interest to start concentrating on authority sites. You may either commence building them or turning your present sites into them. Whatever your approach might be I guarantee you it'll help you sleep more deeply at night. What's The Definition Of An Authority Site? A reasonably comprehensible authority site definition was put forward by Jason Dowdell of Worldwide Promoter. Jason outlined it this way : "Authority sites are sites that have been associated with and referenced on other web sites covering the same subject matter and they also will have hundreds if not thousands of pages covering that material and almost each aspect of it." That definition is one man's opinion, even though a good one, but let us go without delay to the source. Many SEO and search engine selling professionals believe Google has derived their first algorithm from a document titled, "Hilltop : A Search Engine based on Expert Documents".

The PageRank formula as we think we know it today came from this paper, and the writers, Bharat and Mihaila, outline an authority site in the text below : "We believe a page is an authority on the question subject if and only if some of the finest professionals on the question topic point to it. Naturally in practice some expert pages could be gurus on a broader or related subject. If this is so only a subset of the hyperlinks on the expert page could be relevant."

"In such cases the links being considered have to be carefully chosen to ensure that their qualifying text matches the query. By combining relevant out-links from many experts on the query topic we can find the pages that are most highly regarded by the community of pages related to the query topic. This is the basis of the high relevance that our algorithm delivers."

What we have reprinted above is the foundation of the PageRank system and the determination for deciding which sites will be authorities. I highly recommend you read and re-read the full document until you understand every aspect of it.

What Are the Components Of An Authority Site?

Allow me to present you with a diagram that dissects your typical authority site. As you can tell from the diagram, a considerable number of components and systems must be in place for the authority site to function profitably and reap the benefits of the "Authority Site Formula".

The Authority Site Formula = Visitor Optimization (VO) + Content Optimization (CO) * Creative Marketing (CM)

A simple question must be asked. What do 99.9% of authority sites provide? In a sentence, an incredible amount of original content and a superb visitor experience. The search engines want you to succeed and they want you to make money, but you have to play by their rules. In the future, focus your efforts on visitor optimization and content optimization instead of search engine optimization.

What Is The Anatomy Of An Authority Site?

About.com is the definition and was the original authority site. Their site has a generic domain name and hundreds of subdomains on different topics.

Your authority site should take the same approach, but not on such a general level. If you launch an authority site, it should be geared towards a well-defined and large market. After you launch the site and generate some traffic, you should create subdomains that cover specific areas inside that larger market.

For example, Diabetic-Resources Com is not an active site; but if it were, then a typical authority site setup would be something like:

supplies.diabetic-resources com - diet.diabetic-resources com - insurance.diabetic-resources com - symptoms.diabetic-resources com

Using this approach, you are able to target your general market while generating more targeted traffic pertaining to related sub-markets.

As a rule of thumb, the index pages on your domains and subdomains should be more focused on content, but the article and commentary pages should be more focused on advertising. Just do not ever lose sight of the most important aspect of your site, which is visitor experience otherwise known as visitor optimization.

What Does It Take To Create An Authority Site?

You want to create a site that generates thousands of visitors a day mainly through the major search engines, and would ultimately be the one-stop source for information in that particular market.

Your site must employ 3 traits to become an authority site. Let's discuss all 3 necessary aspects:

Dynamic: You should have as many RSS feeds as you can muster to incorporate throughout your site. Your visitors need to be able to receive RSS feeds for any keyword, category or archive as well as create their own. One feed is no longer enough to satisfy your visitors.

Interactive: You should be engaging the minds of your visitors at all times using surveys, commenting and feedback. Make these features easy for your visitors and your site will grow exponentially. Why? Because they feel like you actually care about them. Interaction is a powerful tool and creates a sense of community on your site.

Consistent : you need to post to your blog often and you should usually provide quality and original content. That does not imply you must produce 800-word articles three times per week.

Your goal should be to become a stories master. You must be an "authority" on the news going down in your niche. If you follow the steps and rules mentioned above, then you'll be on your way to being the owner of an authority site.

Article Source: PageRank-Tools.com

About the Author:

Nelson Tan is the webmaster behind Internet Mastery Center.

Author: NelsonTan Total views: 427 Word Count: 1100
Search for: authority sites, pagerank, search engine optimization, rss feeds, online business, internet marketing, seo

Copy and Paste Article Code.

Remember: The article body, title, author bio and links may not be changed or removed. By publishing this article, you agree to all the terms in our Terms of Service.

As Web 2.0 becomes less of simply a jargon and more of a fact, the kinds of sites webmasters need to make public will increasingly become more significant. Put simply, mini-sites are slowly dying and cookie-cutter article sites are on the way out too. Web surfers will become more value-focused and web corporations will become bigger. 
Over the following few years expect bigger conglomerates to be getting profitable websites in their selected markets. Expect smaller sites to either be purchased or driven into bankruptcy. My goal isn't to frighten you, but this end result is inescapable. Giant businesses have always taken 2 approaches to their desired markets. They either buy their competitors or they push them into Chapter 11. You would like to be prepared when this trend starts on the Internet. Being a webmaster and online marketer, you should be preparing for one of two eventualities. 
To seat yourself for a buyout to a bigger company or to become the bigger company that dominates your selected market. Whichever route you select is completely up to you, but I might suggest that it might be in your own interest to start concentrating on authority sites. You may either commence building them or turning your present sites into them. Whatever your approach might be I guarantee you it'll help you sleep more deeply at night. What's The Definition Of An Authority Site? A reasonably comprehensible authority site definition was put forward by Jason Dowdell of Worldwide Promoter. Jason outlined it this way : "Authority sites are sites that have been associated with and referenced on other web sites covering the same subject matter and they also will have hundreds if not thousands of pages covering that material and almost each aspect of it." That definition is one man's opinion, even though a good one, but let us go without delay to the source. Many SEO and search engine selling professionals believe Google has derived their first algorithm from a document titled, "Hilltop : A Search Engine based on Expert Documents". 
The PageRank formula as we think we know it today came from this paper, and the writers, Bharat and Mihaila, outline an authority site in the text below : "We believe a page is an authority on the question subject if and only if some of the finest professionals on the question topic point to it. Naturally in practice some expert pages could be gurus on a broader or related subject. If this is so only a subset of the hyperlinks on the expert page could be relevant." 
"In such cases the links being considered have to be carefully chosen to ensure that their qualifying text matches the query. By combining relevant out-links from many experts on the query topic we can find the pages that are most highly regarded by the community of pages related to the query topic. This is the basis of the high relevance that our algorithm delivers." 
What we have reprinted above is the foundation of the PageRank system and the determination for deciding which sites will be authorities. I highly recommend you read and re-read the full document until you understand every aspect of it. 
What Are the Components Of An Authority Site? 
Allow me to present you with a diagram that dissects your typical authority site. As you can tell from the diagram, a considerable number of components and systems must be in place for the authority site to function profitably and reap the benefits of the "Authority Site Formula". 
The Authority Site Formula = Visitor Optimization (VO) + Content Optimization (CO) * Creative Marketing (CM) 
A simple question must be asked. What do 99.9% of authority sites provide? In a sentence, an incredible amount of original content and a superb visitor experience. The search engines want you to succeed and they want you to make money, but you have to play by their rules. In the future, focus your efforts on visitor optimization and content optimization instead of search engine optimization. 
What Is The Anatomy Of An Authority Site? 
About.com is the definition and was the original authority site. Their site has a generic domain name and hundreds of subdomains on different topics. 
Your authority site should take the same approach, but not on such a general level. If you launch an authority site, it should be geared towards a well-defined and large market. After you launch the site and generate some traffic, you should create subdomains that cover specific areas inside that larger market. 
For example, Diabetic-Resources Com is not an active site; but if it were, then a typical authority site setup would be something like: 
supplies.diabetic-resources com  - diet.diabetic-resources com - insurance.diabetic-resources com - symptoms.diabetic-resources com 
Using this approach, you are able to target your general market while generating more targeted traffic pertaining to related sub-markets. 
As a rule of thumb, the index pages on your domains and subdomains should be more focused on content, but the article and commentary pages should be more focused on advertising. Just do not ever lose sight of the most important aspect of your site, which is visitor experience otherwise known as visitor optimization. 
What Does It Take To Create An Authority Site? 
You want to create a site that generates thousands of visitors a day mainly through the major search engines, and would ultimately be the one-stop source for information in that particular market. 
Your site must employ 3 traits to become an authority site. Let's discuss all 3 necessary aspects: 
Dynamic: You should have as many RSS feeds as you can muster to incorporate throughout your site. Your visitors need to be able to receive RSS feeds for any keyword, category or archive as well as create their own. One feed is no longer enough to satisfy your visitors. 
Interactive: You should be engaging the minds of your visitors at all times using surveys, commenting and feedback. Make these features easy for your visitors and your site will grow exponentially. Why? Because they feel like you actually care about them. Interaction is a powerful tool and creates a sense of community on your site. 
Consistent : you need to post to your blog often and you should usually provide quality and original content. That does not imply you must produce 800-word articles three times per week. 
Your goal should be to become a stories master. You must be an "authority" on the news going down in your niche. If you follow the steps and rules mentioned above, then you'll be on your way to being the owner of an authority site. 
  Article Source: <a href="http://www.indexfor-cruise-line.info" target="_blank">PageRank-Tools.com</a> About the Author: <a href="http://www.jihoy.com/profile/webmastery">Nelson Tan</a> is the webmaster behind Internet Mastery Center.

Tags: authority sites, pagerank, search engine optimization, rss feeds, online business, internet marketing, seo

Rating: Not yet rated

More articles in this Category

1: How Page Ranking Works
2: Using Your Pagerank To Drive Traffic To Your Site
3: Tips To Help Anyone Get Page Rank
4: Pagerank: What Is It And How Is It Assigned?
5: 4 Steps To Get Back On Top, When Your Rankings Drop

SEO Tips for Improved Search Engine Rank
Write a Unique Description for Every Web Page. Bolding keywords will make them stand out to readers so that they know right away what your web pages are focusing on. This is another way to keep people
An Introduction to Link Building
Embarking on a search engine optimisation (SEO) campaign for your company? Link building is a critical strategy to make sure your site and services are as accessible to as many prospective customers
What you need to know about Search Engine Submission
If your website has not been indexed by the search engines you will not come up in the search results. When you search the "web" using Google, Yahoo or MSN's search tools, you're not searchi
New Features in Adobe Dreamweaver CS3
A lot of software upgrades are not really worth buying, being over-priced and often full of bugs. Dreamweaver upgrades, however, always tend to be worth getting. Since web development is constantly ev
In-House vs. Outsourcing SEO - The Pros and Cons
For those of you who are already using Internet as a serious marketing tool know how effective SEO can be. In fact, it is probably the most important tool there is when it comes to online marketing. I
Web Site Traffic Increased with Video Marketing
If you want to draw customers to your website the best way is to combine some web advertising with a fun and informational internet video marketing campaign. You should still use search engine optimiz
Lets Get A High Traffic Website
One on the main ways to help obtain your high traffic web site is by article marketing. Article marketing will also help boost your search engine ranking and will also help you obtain more sales. Not
Top Search Engine Ranking Upheavals with SEO
Most often your top search engine ranking site gives your business and friends or clients no hard time finding your website. You will wonder what has happened to your business and where your site is o
Directories and Effects on Search Engine Optimization
A directory is a listing on the internet that a personal or business website may be entered into. These listings only occur if an entity submits the site through the online process for these internet
Ways of Increasing Your Google Page Rank
There are several ways you can increase Google page rank – several techniques can be used to get that highly coveted #1 spot in Google search. But first, what is page rank? The Google page rank
How To Attract More Visitors To Your Website
No matter how smart your website design is, if its hard to reach the content of your site then your site is as useful as an empty shell. Here are a good number of tips to improve the usadeptness of yo
What Are The Benefits Of SEO Marketing?
Print advertising is now considered a waste of money. This "old media" has a rapidly decreasing readership. Search engine marketing campaigns have taken over as one of the best ways of promo
Where to Get More Traffic From?
Integrating key words and major search words into your site are the first half of an internet marketing campaign. The second half is to generate traffic to your site. It doesn't matter how perfect a s
Promote your business online with your own website
The benefits of starting a website can be many and varied. How you benefit depends on your reason for starting the site. If you are a musician, starting your own website is a cheap and effective way o
SEO And Flash Issues
It's not unheard of for a website designer to hear from his or her clients that a big Flash site with all the trimmings is what should be done. People just enjoy seeing animation whipping across their