Five Ways to Promote Your Business with Digital Marketing

No matter what business you're in, in the 21st Century digital marketing is a vital way to expand knowledge of your brand and reach out to customers locally and further afield.

Whether you're running a start-up taking its first tentative steps, or an established company seeking new ways to increase your online exposure and sales, read on to discover five important elements of digital marketing that can help you stand apart from your competitors.

#1: Website optimisation - Having your own website is of course step one for any business with an online presence, and website optimisation should be step two. Many businesses prefer not to carry out search engine optimisation (SEO) themselves, as it can be quite time consuming and requires specialist knowledge, so they enlist the help of an SEO agency.

The overall aim of this is to get your website to the number one spot for popular and relevant search terms, drive additional traffic towards your site, and maximise conversions.

#2: Article marketing - Article marketing is an effective form of website promotion for two reasons. Firstly, well-written content relevant to your industry can generate interest in your website, and help position you as a 'thought leader'. Secondly it is a vital method of link building, another SEO process which will help your site climb up the rankings.

#3: Social media - Social networks such as Facebook, LinkedIn and Google+ are useful promotional channels for both B2B and B2C operations. But rather than being seen as a standalone enterprise, your business' social presence should complement your other digital marketing methods as a means of communicating more directly and informally (within reason) with your customers.

#4: Mobile search marketing - A growing number of web users are accessing the Internet whilst on the move, on their smart phones or on tablet PCs. To ensure that you're reaching these users, it's wise to optimise your site design and its content for mobile devices.

#5: PPC management - Finally, pay-per-click (PPC) advertising can be an invaluable source of additional traffic for your website. To get the most out of it though, your PPC campaign needs to be carefully managed and honed, not just to increase click-through rates, but to keep costs down.

This too is something that a full-service will be able to help you with, as part of a tailored and comprehensive digital marketing strategy.

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This Article Has Been Published on Sat, 31 Mar 2012 and Read 12603 Times

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