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Conflicting SEO Advice
Today on the Internet you can find a lot of hype surrounding the subject of search engine optimisation. On top of this, you'll also find a lot of information out there about SEO that conflicts with itself. Unfortunately, there is an abundance of conflicting information.
Search engine organisation is based around using a defined set of rules about what and what not to do to get a higher search engine ranking. Basically, what most information will tell you is that if you avoid this and do that it should work.
The big problem with search engine optimisation is that no one really knows exactly what is involved in the calculations that are used by the major search engines. As a result there is a lot of uncertainty about many of the commonplace rules for SEO. Some rules, such as not getting involved in a link farm and not keyword stuffing, are pretty well accepted by the general community. Others however are constantly debated whether or not it is a good thing to trade irrelevant links.
Whenever you receive advice about SEO it is wise to do your research about it. There are a lot of forums online discussing topics such as SEO and by looking around you can form your own opinion on whether or not the advice you have received is worth using. In the majority of cases you'll find plenty of clear opinions about the advice you received and plenty of arguments to support the use or disuse of a certain tactic.
As an example of conflicting search engine optimisation advice, it is a common belief that increasing your web traffic will result in higher search engine rankings. Many people believe that by increasing the traffic you get a higher ranking, but I really do not see how this could have any truth to it. Just like everyone else, I think I'm right and below you can find explanation as to why I think this.
To start with, search engines do not have access to any of your traffic statistics. The argument really could end right here but still I will continue on and give the rest of my opinion.
In theory, it would be possible for a search engine to use tracking tools in order to gauge your traffic, but this would provide very inaccurate results. Over the long term it would hurt the results brought by search engines more than it would help.
Another argument that you could join is that higher amounts traffic can create flow on effects that could possibly lead to higher rankings, such as new visitors referring the site onto others through the use of links. This could be true if the traffic you receive is genuine, but has absolutely no chance of working with artificial traffic.
On top of this, high traffic results do not give a good indication of quality on a webpage and this is well known by the major search engines. Also, search engine algorithms are designed so they cannot be easily manipulated. High traffic levels are something that is very easy to fake and this would allow the countless spammers online to absolutely dominate the Internet. There is no way search engines are going to allow this to happen.
The above is only my opinion and you shouldn't take my word for it. As I mentioned towards the start of this article the advice is debatable and you should always look around for further opinions. Always do your research.
When working on your SEO campaign is best that you try and look at things from the point of view of the search engines and think about how they would want things to work. There is no such thing as an easy way to increase your search engine ranking and the big guys like Google are not going to be manipulated by unethical tactics. If something sounds too good to be true then it probably is and may even be harmful to your page ranking.
Article Source: PageRank-Tools.com
About the Author:
Shout is one of the fastest growing online marketing companies in Australasia. Shout specialises in Search Engine Optimisation (SEO), Search Engine Marketing, website conversions, usability testing and social media marketing. Not only do Shout SEO achieve top search engine rankings for the most competitive keywords, they deal in all things web that help maximise ROI on your website.
Author: Shout SEO
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