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Definition of Video Search Optimization and Video Marketing

According to the latest research, not only is online video the fastest growing media online, but is has now surpassed search as the most popular activity online. Online video views surpassed searches performed on the top 5 search engines, according to stats released by comScore and covered by ReelSEO in October 2008.

Online video, combined with search, is one of the most effective ways to drive internet users to your videos and market your products and services. However, being that online video marketing is such a new strategy, there are still many aspects of video marketing that are not well understood. For online marketers and video content producers, it is important to learn and practice techniques that increase the likelihood that internet users will discover their content via the major search engines. To do this, one must understand video search optimization, also known as video SEO.

In order to leverage the power of online video with search, one must first answer the question, "what is video SEO, or video search engine optimization?" Simply stated, it is the art and process of creating online video content in such a way that it is easily discovered and indexed by search engines. Doing this will help to drive maximum exposure to your video content. When we talk about video SEO, there are really 2 separate and distinct strategies for optimizing video online.

First, there is what is known as "Posted" video SEO. With "posted" video optimization, the strategy is to get as many views to your video content as possible. To do this, you can take advantage of the massive audience that video sharing websites like YouTube, metacafe, blip.tv and others have. One other benefit to this strategy is that you can leverage the existing authority and page rank that these sites have in order to show up in Universal search on the major search engines.

With posted video SEO, it is important that you pay close attention to the keywords that you include in fields entered upon upload like the title, tags, descriptions, etc... We recommend utilizing tools and services that help you to automatically upload your videos to multiple video sharing sites at once. Although it is not impossible to do so, the major downfall with this strategy falls into place when your goal is purely to drive traffic back to your website.

If your goal is to generate traffic back to your website, then you may want optimize video content on your own website. The strategy of optimizing video content on your own website is commonly referred to as "hosted" video SEO, or website video SEO. Because universal search is growing across the major search engines, an opportunity exists for website owners to leverage video content to rank well within both video search engines as well as the major search engines like Google and Yahoo.

For "hosted" video SEO strategy, it is most crucial that you consider it a holistic approach to website optimization and follow general best practices for optimizing website content. That being said, because search engines can not yet understand the content within a video, it is most important that you optimize your pages utilizing on-page text that is relevant to your video content. There are many tips and techniques for "hosted" video SEO. The following tips are crucial:

1) Make sure that the page with your video on it includes a good amount of relevant on-page text to guide the search engines. Include your keywords in your meta tags, URL string, descriptions, etc...

2) Leverage the use of transcripts, descriptions, related links, meta tags, URL-structure, etc...

3) Keep your videos within a common directory and publish each video to a unique URL

4) Create a video sitemap and offer an MRSS feed so that search engines can more easily find and index your video content.

5) Let users share and link to your video in order to increase the off-page linking to your video pages.

Whether your strategy is to drive visits to your video or to your website in general, video SEO is an effective way to leverage the power of online video. If you are interested in learning more advanced tips and techniques for either "posted" or "hosted" video content, ReelSEO is the website to visit. They are the only site completely focused on providing resources and information for Video SEO.

Take advantage of online video marketing and video SEO. Good luck to you and your efforts.

Article Source: PageRank-Tools.com

About the Author:

For additional tips, guidelines, and advice related to SEO for Video, please visit ReelSEO.com. ReelSEO is the only website that is dedicated to offering expert tips, techniques, guidelines, and tutorials for video marketing and video SEO.

Author: MarcusRichard Total views: 383 Word Count: 748
Search for: video marketing, video seo, search engine optimization, seo, video search, video sharing

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According to the latest research, not only is online video the fastest growing media online, but is has now surpassed search as the most popular activity online. Online video views surpassed searches performed on the top 5 search engines, according to stats released by comScore and covered by ReelSEO in October 2008. 
Online video, combined with search, is one of the most effective ways to drive internet users to your videos and market your products and services. However, being that online video marketing is such a new strategy, there are still many aspects of video marketing that are not well understood. For online marketers and video content producers, it is important to learn and practice techniques that increase the likelihood that internet users will discover their content via the major search engines. To do this, one must understand video search optimization, also known as video SEO. 
In order to leverage the power of online video with search, one must first answer the question, "what is video SEO, or video search engine optimization?" Simply stated, it is the art and process of creating online video content in such a way that it is easily discovered and indexed by search engines. Doing this will help to drive maximum exposure to your video content. When we talk about video SEO, there are really 2 separate and distinct strategies for optimizing video online. 
First, there is what is known as "Posted" video SEO. With "posted" video optimization, the strategy is to get as many views to your video content as possible. To do this, you can take advantage of the massive audience that video sharing websites like YouTube, metacafe, blip.tv and others have. One other benefit to this strategy is that you can leverage the existing authority and page rank that these sites have in order to show up in Universal search on the major search engines. 
With posted video SEO, it is important that you pay close attention to the keywords that you include in fields entered upon upload like the title, tags, descriptions, etc... We recommend utilizing tools and services that help you to automatically upload your videos to multiple video sharing sites at once. Although it is not impossible to do so, the major downfall with this strategy falls into place when your goal is purely to drive traffic back to your website. 
If your goal is to generate traffic back to your website, then you may want optimize video content on your own website. The strategy of optimizing video content on your own website is commonly referred to as "hosted" video SEO, or website video SEO. Because universal search is growing across the major search engines, an opportunity exists for website owners to leverage video content to rank well within both video search engines as well as the major search engines like Google and Yahoo. 
For "hosted" video SEO strategy, it is most crucial that you consider it a holistic approach to website optimization and follow general best practices for optimizing website content. That being said, because search engines can not yet understand the content within a video, it is most important that you optimize your pages utilizing on-page text that is relevant to your video content. There are many tips and techniques for "hosted" video SEO. The following tips are crucial: 
1) Make sure that the page with your video on it includes a good amount of relevant on-page text to guide the search engines. Include your keywords in your meta tags, URL string, descriptions, etc... 
2) Leverage the use of transcripts, descriptions, related links, meta tags, URL-structure, etc... 
3) Keep your videos within a common directory and publish each video to a unique URL 
4) Create a video sitemap and offer an MRSS feed so that search engines can more easily find and index your video content. 
5) Let users share and link to your video in order to increase the off-page linking to your video pages. 
Whether your strategy is to drive visits to your video or to your website in general, video SEO is an effective way to leverage the power of online video. If you are interested in learning more advanced tips and techniques for either "posted" or "hosted" video content, ReelSEO is the website to visit. They are the only site completely focused on providing resources and information for Video SEO. 
Take advantage of online video marketing and video SEO. Good luck to you and your efforts. Article Source: <a href="http://www.indexfor-cruise-line.info" target="_blank">PageRank-Tools.com</a> About the Author: For additional tips, guidelines, and advice related to <a href="http://www.reelseo.com/seo-for-video/">SEO for Video</a>, please visit ReelSEO.com. ReelSEO is the only website that is dedicated to offering expert tips, techniques, guidelines, and tutorials for <a href="http://www.reelseo.com/">video marketing and video SEO.</a>

Tags: video marketing, video seo, search engine optimization, seo, video search, video sharing

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