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Anyone in search of the top Google ranking, or any other major search engine for that matter needs to have a good understanding of search engines, how they work, and how to optimize your web site or blog. Don't fret though. Search engine optimization techniques are well recognized and easily applied to any web site or blog.Reaching the top of any search engine requires a great deal of duplication with the methods used by today's top ranked websites. There are a variety of techniques that are applied to top ranking sites and many that wont improve your ranking a single position. I've spent a great deal of time experimenting and determining which techniques work the best and here they are. Choose your keywords very carefully. Your chances of success for any website, jump page, or blog go up by more than 200 percent if you choose keywords carefully. By finding keywords that receive a fair number of searches yet have little competition, you can quickly and easily reach top placement. Start with internal navigation. Develop a simple navigational structure for your site. Use your keywords for these internal links and make sure your navigation is used consistently on each page. By having your keywords in your navigation, search engine spiders and browsers know where to find important and relevant content. Meta Tags are important to optimization efforts. So many people think that meta tags no longer hold any weight. The truth is that meta tags are just one of many factors affecting search engine rankings. That being said these tags are needed to prove to web site spiders that your content is consistent with your tags. Also, consider that meta tags drive how your search listing appears in search results. You want to provide something that is informative and encourages users to click through to your website. Pages should load quickly. Speed is everything when it comes to search engines. Sites like Google and Yahoo want to give browsers access to valuable content. This is next to impossible if they never reach the content they are looking for. If you want to improve rankings, be aware of how quickly your site loads compared to competitive sites. The faster your site loads the better you'll be. Start building those links to your site. If you want to come out on top, others will have to vote for your website. Google has consolidated the voting process into a single number called Google page rank. This takes a number of factors into consideration but is largely dependent on the value of sites linking into yours. The way to improve this number is by having larger, more authoritative sites linking to you. Start a link building campaign and watch your ranking dramatically improve. If you want to enhance the ranking of your website, then focus on search engine optimization strategies that have been proven effective over the long-term. By applying only those SEO strategies that produce results consistently, you can make the most of your optimization efforts.
This Article Has Been Published on Sat, 8 Aug 2009 and Read 1151 Times