Learning The Basics Of Search Engine Optimization



If you are doing business on the Internet, possessing a good understanding of search engine optimization is essential for success. With this knowledge, you will be able to rank your website high in the search engines, and you will be able to have an abundance of traffic. Best of all, you will have loads of paying customers. If you are just getting started with making money online and are not sure where to begin, perhaps it is fitting that you learn the basics of search engine optimization.

The first thing that you need is a proper understanding of keywords and how they work. Keywords are the search terms that individuals use when they are searching for various things on the web. For instance, if an individual is searching for information about caring for a baby, some of the search terms that this person may use are baby care, information about caring for babies, infant care tips, infant feeding, or infant sleep, just to name some of many of the terms that can be used when searching for information on this topic. When you are selling things on the web, you want to make sure you are using keywords throughout your ad campaigns, include them in your site content, and include them in any articles that you will use to create links back to your site. It is a good idea to have a keyword density of two to three percent. For example, if the content that you are writing consists of three hundred words, then you will need to include a specific keyword six to nine times.

There are three groups of keywords. The first group is those that are highly competitive. This kind usually consists of one to two words and are very broad in nature, such as baby, diapers, or Native Americans. The first group has the highest amount of traffic, but their conversion rates are the lowest. This is due to their highly competitive nature. The second group is those that are slightly longer in nature, and they are not as broad. These keywords are not quite as competitive, and their conversion rates are slightly better. Finally, there are those that are targeted. This group of keywords is long tailed, they are not very competitive at all, and have the best conversion rates. It is in your best interest to mix all three of these kinds of keywords throughout all of your content.

Next, you need to find out the search terms that people are using to search for your particular product or service. There are a number of tools that you can use to find out this information. You can use Google Insights for Search, Google Trends, and Word Tracker.

Now that you know the basics, you can get started in making your money. You can design a search engine optimization campaign that will enable your business to be successful. You also have a good and strong platform from which to grow.

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Article Written By: James Copper








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This Article Has Been Published on Sat, 16 Apr 2011 and Read 5021 Times





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