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Search Engine Optimization Made Simple
SEO (Search Engine Optimization) is the act of optimizing a website for free placement in search engine's listings. To rank well naturally, a site owner can reap the benefits of free traffic search engines have to offer. Spiders and robots crawl a websites pages. These are automated programs that search engines like Google, Yahoo, and MSN use to crawl website pages that are copied and added to a search engines large database. As a result, billions of pages are indexed, waiting for a search engine request to be made. Search engine algorithms then calculate the relevancy of the near-endless pages in it's database files.
Functions performed by search engines:
1. Determine Relevancy 2. Information Processing 3. Information Retrieval 4. Robot Spidering 5. Site Indexing
Search engines use a set of instructions, called an "algorithm" to calculate relevancy of requested search queries. The algorithm are kept in secret by search engines from the public to avoid altering of their search results. To date, there are over 200 plus factors that contribute to organic search rankings. As you've searched on major search engines, you may have noticed similar but not duplicate results with the different search engines. Search engines have there own algorithm with slight differences with ranking rules but for the most part, all major search engines follow similar rules when it comes to determining search rankings.
The term used to describe the altering of factors on a website is On-Page Optimization. Factors include keyword density, keywords used in Title, Meta, Alt tags, and the type of support pages and number of links used throughout the site. The search engine algorithm also takes into consideration the strength of a keyword based on it's prominence on the web page. The first two hundred words will usually hold more weight than the words following.
Other factors that contribute to a pages optimization are the use of synonyms, videos used, blogs, and the way that top-level sections are structured. The server used, a sites domain name status, site analytics of site bounce rate are other factors that can contribute to how highly or low a page is listed. However, how well a page is optimized only contributes to roughly 30% of an overall SEO strategy.
Off-Page Optimization refers to factors that cannot be altered by the site owner or Webmaster. Such factors include the type and number of links that point back to the site. If the site has a robust number of quality inbound links, it is considered a vote of confidence by search engines. On the other hand, it is possible for a site to have a large number of incoming links that add absolutely no value to a website. The first order of business is quality over quantity.
Social media is another off-page optimization strategy that can help influence search listings. This is one of the more popular strategies in search today. With so many social media websites online, someone can become overwhelmed with all the opportunities. Building up followers and creating attention getting viral campaigns is quite important to success in social media. Once you can capture your audience, expect to receive a large influx of traffic and potential inbound links.
Search Engine Optimization is very important to any online business. It provides free traffic with great branding exposure and plays an important role in improving a company's bottom line. With SEO being so rewarding, it's also the most difficult strategy to execute of all online search engine marketing strategies. One of the major reasons is that SEO can be very time consuming and you may not see results from SEO efforts for several months to year. But, once you have a well optimized website and positioned well in organic search engines, the wait is worth it.
Article Source: PageRank-Tools.com
About the Author:
Alex Plana is an experienced Online Marketing Professional in SEO and PPC. He currently runs and operates Plan A SEM, a PPC Management and Search Engine Optimization Service website.
Author: AlexPlana
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