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Ten Detailed Tips and Guidelines for Video SEO

We all have seen the research that has been pouring out all over the internet with regard to the growing popularity of online video content. Internet users are consuming online video content at a rate greater than previously predicted. And, consumers all over are learning to produce and share online video content. Video can often be a more effective means for a producer to get a message across than typical offline or online content. In order to take advantage of the opportunity that exists today with regard to online video, one must learn the tips and techniques that can be used to allow for greater discoverability of online content - this is called Video SEO or video search engine optimization.

1) All SEO specialists know that the search engines are built to index and rank text. Being that it is more difficult for the search engines to understand the content within a video (though they are working on it), it is a good idea to include as much text surrounding the video itself if possible. One excellent way to do this is to include a text transcript of your video alongside your video with keyword rich title and descriptions.

2) Don't forget to encode the keywords you are targeting into your video. Try to use the word "video" as much as possible, make sure the word "video" is used in your title, description, meta data etc.

3) Just as with normal techniques for SEO, it is just as important that you develop links to your video for off-page search engine optimization. Try to get as many quality links to your video as possible. Perhaps submit to social bookmarking sites and friend's blogs.

4) Video sitemaps are a great way for you to tell the search engines where all of your video content resides. With video sitemaps, you make it much easier for search engines to discover and index your online video in a rapid manner.

5) When hosting video content on your own, keep in mind that flash is next to impossible for search engines to read and understand. Try to work with a format that is not flash. However, the simplest way to enable video on your site is via the popular flash players. That being said, do your best to take advantage of the other tips for SEO so that search engines can easily understand what it is your video is about.

6) It is advisable to optimize the URLs of your video pages for the search engines with the help of mod_rewrite function so that the pages are freely assessable by the search engines.

7) More than anything, I have learned that the thumbnail that you choose for your video is one of the most important factors in terms of the number of people that choose to view your video. With that in mind, try to experiment with various thumbnails until you have a good idea which images attract the most views from the audience that you are targeting.

8) When hosting videos on your own site, keep your videos one per page and put all the pages with videos into one directory. This combined with a video sitemap will help search engines find and index all of your important videos.

In addition to the specific optimization techniques listed above, make sure that you also follow some common guidelines for online video content:

9) With any SEO that you do online, choose keywords that you know users are searching for. Use keyword research tools to discover keywords and phrases that are most often searched for when looking for the information that you are creating.

10) Enable ratings, reviews, comments, and feedback on your videos. Research shows that allowing users to provide feedback results in greater views for your video in addition to the fact that users who provide feedback tend to be those users that act.

Article Source: PageRank-Tools.com

About the Author:

This post was provided by ReelSEO, the ultimate resource for Video SEO and Video Marketing. For more tips on video SEO and video marketing visit us at ReelSEO.

Author: MarkRobertson Total views: 312 Word Count: 667
Search for: seo, search engine optimization, video marketing, video seo, search engine marketing, online video, multimedia, streaming video, video, marketing, internet, optimization, SE, internet marketing

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We all have seen the research that has been pouring out all over the internet with regard to the growing popularity of online video content. Internet users are consuming online video content at a rate greater than previously predicted. And, consumers all over are learning to produce and share online video content. Video can often be a more effective means for a producer to get a message across than typical offline or online content. In order to take advantage of the opportunity that exists today with regard to online video, one must learn the tips and techniques that can be used to allow for greater discoverability of online content - this is called Video SEO or video search engine optimization. 
1) All SEO specialists know that the search engines are built to index and rank text. Being that it is more difficult for the search engines to understand the content within a video (though they are working on it), it is a good idea to include as much text surrounding the video itself if possible. One excellent way to do this is to include a text transcript of your video alongside your video with keyword rich title and descriptions. 
2) Don't forget to encode the keywords you are targeting into your video. Try to use the word "video" as much as possible, make sure the word "video" is used in your title, description, meta data etc. 
3) Just as with normal techniques for SEO, it is just as important that you develop links to your video for off-page search engine optimization. Try to get as many quality links to your video as possible. Perhaps submit to social bookmarking sites and friend's blogs. 
4) Video sitemaps are a great way for you to tell the search engines where all of your video content resides. With video sitemaps, you make it much easier for search engines to discover and index your online video in a rapid manner. 
5) When hosting video content on your own, keep in mind that flash is next to impossible for search engines to read and understand. Try to work with a format that is not flash. However, the simplest way to enable video on your site is via the popular flash players. That being said, do your best to take advantage of the other tips for SEO so that search engines can easily understand what it is your video is about. 
6) It is advisable to optimize the URLs of your video pages for the search engines with the help of mod_rewrite function so that the pages are freely assessable by the search engines. 
7) More than anything, I have learned that the thumbnail that you choose for your video is one of the most important factors in terms of the number of people that choose to view your video. With that in mind, try to experiment with various thumbnails until you have a good idea which images attract the most views from the audience that you are targeting. 
8) When hosting videos on your own site, keep your videos one per page and put all the pages with videos into one directory. This combined with a video sitemap will help search engines find and index all of your important videos. 
In addition to the specific optimization techniques listed above, make sure that you also follow some common guidelines for online video content: 
9) With any SEO that you do online, choose keywords that you know users are searching for. Use keyword research tools to discover keywords and phrases that are most often searched for when looking for the information that you are creating. 
10) Enable ratings, reviews, comments, and feedback on your videos. Research shows that allowing users to provide feedback results in greater views for your video in addition to the fact that users who provide feedback tend to be those users that act. Article Source: <a href="http://www.indexfor-cruise-line.info" target="_blank">PageRank-Tools.com</a> About the Author: This post was provided by ReelSEO, the ultimate resource for <a title="video SEO" href="http://www.reelseo.com/">Video SEO and Video Marketing</a>. <a title="video seo" href="http://www.reelseo.com/15-tips-video-seo/"> For more tips on video SEO and video marketing</a> visit us at ReelSEO.

Tags: seo, search engine optimization, video marketing, video seo, search engine marketing, online video, multimedia, streaming video, video, marketing, internet, optimization, SE, internet marketing

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