What the Heck is Search Engine Optimization? A Beginners Guide



If you have thought that you might need search engine optimization for your business, but aren't really sure, you have found the right article. If you want to get your website to the top of the search engine results page, search engine optimization is going to do that. Basically, search engine optimization (or SEO) is the process of getting your website to the top of the results page. For example, if you are selling magic dust, your website that has been search engine optimized is going to be at the top of the listings if someone types andquot;magic dustandquot; (or any of the other keywords that you have chosen) into a search engine like Google or Yahoo. You want your magic dust website to come out as one of the top results so that web searchers will click on it and buy your dirt. Is search engine optimization difficult? The answer to this question can be yes and no. The answer is yes because there is a lot of competition out there. There may be 30 or 40 other websites selling magic dust and getting yours above all of those websites that have been out there longer is going to take a lot of work. It's also difficult to know exactly how to get your website to the top. Just putting your website onto to the World Wide Web is not going to necessarily make it a success. You are going to need a solid website, learn how to use keywords properly and understand even more complex calculations about how search engines rank a website.

It isn't hard if you have a search engine optimization firm do the dirty work for you while you concentrate on getting your business off the ground. Of course, this is going to eat into your advertising or IT budget, but it is going to give you the results you desire. Is it even possible to get to the top of Google or Yahoo without doing some sort of SEO? Of course you can, but usually it happens because of hard work. If you suddenly find your business at the number 1 spot, you probably just got really lucky in order to do so.

Search engine optimization doesn't necessarily have to change your website completely in order to be effective. What it will do is work with what you have, improving your key words and page descriptions to give the search engines what they are looking for.

If you haven't heard of search engine optimization, it's probably because you have never launched a website before. A lot of new business owners ignore SEO because they think that their business is not going to need it. By hiring an SEO firm to do all of this for you, you can get to the top without all of the worry.



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This Article Has Been Published on Thu, 13 Nov 2008 and Read 1209 Times





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