Writing and Creating Online Press Releases
Internet marketing plans should include online press releases to introduce new products, launch websites, promote new services, etc. A well written and distributed online press release can introduce your products or services to a large audience.
If you are going to take the time and invest the resources in distributing online press releases you want to make sure you do it right.
1) Writing the Release
First and foremost if writing is not your strong suit you should invest in hiring a writer to do your online press releases for you. They need to be well written and include all the essential elements.
Make sure your online releases have a catchy headline that will grab your target market's attention. Also, make sure the first sentence makes the reader want to continue on.
Editors looking for content for their websites, newspapers, magazines, radio shows, etc will need to immediately be interested in what you have to say in order to get your release picked-up.
Keep your press release concise, professional and informative.
2) Online Distribution
There are a number of free press release distribution websites. Quite frankly, you get what you pay for with these. It is generally a good idea to invest in one of the online distribution websites.
Typically there are different levels of distribution depending on what your goals are. You need to review the different distribution levels carefully and choose the one that makes sense for your specific goals.
Another benefit to the paid distribution sites is you can track whether or not the press release was picked up which can be a good marketing tool. Consumers are impressed when they are informed that your products or services appeared in a particular newspaper, magazine, etc.
3) Using Images and Video
Pictures and video are an essential component to press releases these days. If a picture is worth a thousand words, then a video must be worth a few million. The proper use of images and video attached to a release can increase consumer confidence and loyalty.
Consumers are visually stimulated and are more likely to notice images and video on a website rather than read the site. Most web users skim the text of a press release but notice the images and will generally watch a short video clip.
4) Effective Use of Images
Images need to immediately capture the eyes and interest of your target market. You want to place the images prominently on your press release and make sure they are large enough that your target market can identify the contents of them.
Consider your target market carefully when choosing images. The pictures should contain people, products and other images that your website audience can identify with. If your target market is primarily female you want the images to be of females. If your target market is of a particular demographic make sure the images include people from that demographic.
Do not try to replace content with images. It is important to have content even if it is only skimmed. A serious buyer will take the time to read further.
5) Using Videos
It is easier than ever before to add videos to a press release. Videos are a powerful way to convey a message. The videos can be client testimonials, product demonstrations, service explanations, company profiles, or anything else you deem important.
The videos can be hosted on a site like YouTube or you can host the videos directly on your server. YouTube hosting is acceptable though slightly less professional than hosting the video on your site directly.
Your videos should look good and be professional. Avoid poor camera work, dark images and poor audio quality. A good video can be an effective way to impress people. A bad video is a fast way to lose the interest of someone on your website.
Videos can be scripted but only if you are hiring professional actors. Videos tend to be much more effective (especially testimonial videos) if the person is speaking naturally and using their own words.
Add some videos to your press release as part of your Internet marketing strategy and see how your target audience reacts. Add or remove videos as needed for maximum impact.
6) Bottom Line about Online Press Releases
The bottom line with online releases is that they are an effective way to introduce new products, services, websites, sales and promotions, etc to the market. If they are well written and distributed properly that can be one of the most effective ways to bring traffic to your website while also improving overall consumer confidence.
Online press releases can also help your website rank better in search results since they will provide a valuable link to your website from the websites that picked up your release. You should definitely include releases as part of your Internet marketing strategy.
About the Author
Article Written By:
Brian SD Scott
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This Article Has Been Published on Fri, 13 May 2011 and Read 4409 Times
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