Video SEO: Here Is What You Need To Know

The major search engines, such as Google, Bing, and Yahoo! continue to develop the algorithms used by them. Each search engine wants to deliver to its users the most relevant and interesting content to ensure that users return time and again. In searching for the best web content, search engine algorithms are increasingly interested in blended content, which includes video images along with text.

However, many web developers are omitting to optimize their video images. This provides an excellent opportunity for those who are serious about increasing their search engine ranking.

When it comes to the competition for first page ranking, your website will be competing against millions of other websites. However, you can reduce the odds by adding search engine optimized video because far fewer website will contain video images. In a study conducted by aimClear in March 2011, search engine results that contained video had a 41 percent higher click through rate than standard search results.

Video SEO is particularly useful for newer, smaller websites, which may suffer due to Google's preference for older content on websites with a high number of pages. With video SEO, age and size don't matter.

Another benefit of video is the length of time it keeps a visitor on your webpage. Google is increasingly placing a higher value on the length of time visitors stay on a webpage, known as stickiness. Watching a video can hold a visitor's attention for longer than it takes them to quickly scan through text. A study by Comscore, showed that visitors spent an average of 2 minutes longer on webpages that contained video content.

When you are adding video to your website, take time to add your keywords in the filenames. All too often, videos are uploaded with the filename assigned at the time they were saved, which may even be a random string of letters and numbers. Forgetting to change the filename is a lost opportunity to attract the attention of search engines.

Embed the video in web pages with relevant text. This will assist the search engine to assign context to your video and boost your ranking.

Make use of video website, such as YouTube. This will increase the number of views your video is likely to receive. If you embed the YouTube video on your website, the algorithm will add together the YouTube views and the views on your website.

The other key advantage of uploading your video to YouTube is that it will be indexed by search engines. Of course, it will pay off to optimize it by including your keywords in the description of the video, the title, and the tags.

Be sure to include a link to your website in the video description to ensure that it drives traffic to your own website. You do not want potential website visitors to view your video on YouTube then go off in another direction. It should intrigue them enough that they want to visit your own website for more information.

Create a keyword-rich library on your website so that the search engines know where to find them. Against each title, insert a brief description of the content, focusing on your keywords.

As with any SEO efforts, video SEO benefits from longtail keywords. This narrows down the search and reduces the number of websites with which you will be competing. It also means that there is a greater likelihood that the user who has typed in the search query will find your video relevant.

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This Article Has Been Published on Sat, 25 Feb 2012 and Read 7484 Times

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