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Each publisher working on the internet, wants to acheive top positions in the search engines to extend traffic. To attain a high ranking, your site must be search engine friendly.
Search engine spiders index your web site. They only read the HTML code in your Internet pages. They do not read graphics, JavaScript code and other scripts and features.
So Just a couple of changes to your pages can give your site a big search engine boost. It is important to form a search engine friendly site whilst at the same time keeping your site friendly to your visitors.
You need to structure your pages for max search engine exposure without compromising the content or the look of your site.
Theme-based, keyword-rich, websites will give you both targeted traffic and good search engine ranking.
Below are some steps you can take to make certain your pages are search engine friendly and user-friendly.
- Choosing a domain name. There's a lot of feud about if search bots give significance to the keywords in your domain name. I suggest that you select a domain name that indicates what your site is about. Even if it's not relevant to search engines, it is important that it tells your visitors what the subject of your site is.
- Create multiple content pages. Make another page for each important keyword and key phrase. If, as an example, you would like your site to come up for the key phrases PageRank, Divorce and SEO make 3 separate pages for each major keyword. Don't create automated pages simply to get search engine exposure. To keep visitors at your site, you should give them fine content.
- Naming files and directories. Put important keywords in all file names and directories / folder names describing the content. As an example, to plug Forex Trading, I name my forextrading.html, forex-trading-broker.html and so on.
- Concentrate on one content theme. Search engines love specialized content. The more you concentrate on one subject, the more your page will be optimized for search engines and the more topical it's going to be to your visitors.
- Optimize each content page for ONE of your key phrases. Put your targeted key phrases in your content. Include them in your page title, outline tag, ALT image tags, comment tags, and in internal and external links. Make your titles and outlines educational and forcing to draw in potential buyers to your site. Offer a benefit or solve a difficulty.
- Put your keywords in your content. Search engines are looking at how frequently your keyword would appear on a page. That is how they establish relevancy. The keyword density of a page is critical for search engine optimization. Use your keyword 3 times for each 150 words on your page but be sure to stay around 3%-5%.
- Navigation. Put your most important navigation links on your home page so search engines can follow your links and index your pages. This is just as critical for your visitors as for the search engines.
- Directory structure. Put your vital files in the 1st level. Sub-directories that lie deep are way more tough for search engines to scan. Making a site map for large sites and providing a link to your site map on your default page is a good way to get all your crucial pages indexed.
- Create a Sitemap which contain all your website pages.
Apply these tips and you'll be well on your way to having a search engine and user-friendly web site!
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